Ovo niko nikada nije uradio: Italijanski Vog šokirao svet naslovnom stranom

Novi broj italijanskog Voga izlazi 10. aprila, a uredništvo je rešilo da u skladu sa okolnostima i pandemijom koronavirusa svetu ponudi simboličnu naslovnu stranu.

Sreda, 08.04.2020.

13:38

Izvor: zena.blic.rs

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The Vogue Italia April Issue will be out next Friday 10th. 🤍🤍🤍 “In its long history stretching back over a hundred years, Vogue has come through wars, crises, acts of terrorism. Its noblest tradition is never to look the other way. Just under two weeks ago, we were about to print an issue that we had been planning for some time, and which also involved L’Uomo Vogue in a twin project. But to speak of anything else – while people are dying, doctors and nurses are risking their lives and the world is changing forever – is not the DNA of Vogue Italia. Accordingly, we shelved our project and started from scratch. The decision to print a completely white cover for the first time in our history is not because there was any lack of images – quite the opposite. We chose it because white signifies many things at the same time. 🤍🤍🤍 White is first of all respect. White is rebirth, the light after darkness, the sum of all colours. White is the colour of the uniforms worn by those who put their own lives on the line to save ours. It represents space and time to think, as well as to stay silent. White is for those who are filling this empty time and space with ideas, thoughts, stories, lines of verse, music and care for others. White recalls when, after the crisis of 1929, this immaculate colour was adopted for clothes as an expression of purity in the present, and of hope in the future. Above all: white is not surrender, but a blank sheet waiting to be written, the title page of a new story that is about to begin.” #EmanueleFarneti @EFarneti #imagine #FarAwaySoClose #WhiteCanvas --- Read the full Editor’s letter via link in bio. Full credits: Editor in chief @Efarneti Creative director @FerdinandoVerderi

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Umesto tip-top doteranih manekenki ili slavnih lepotica, koje uglavnom krase naslovnice prestižnog magazina, ovog puta imaćemo priliku da držimo časopis sa potpuno praznom, belom naslovnicom na kojoj je napisano samo "Vogue" i datum izlaska.

Oni su objasnili i zašto su povukli ovakav potez, te kakvu poruku šalje bela boja.

"U svojoj dugoj istoriji koja se proteže na više od stotinu godina, Vog je prošao kroz ratove, krize, terorističke napade. Njegova plemenita tradicija je da nikad ne gleda na drugu stranu. Pre nešto manje od dve nedelje trebalo je da štampamo izdanje koje smo planirali neko vreme i koje je uključivalo i L’Uomo Vogue. Ali, trenutno govoriti o bilo čemu drugom, dok ljudi umiru, a lekari i medicinske sestre rizikuju svoje živote, te se svet zauvek menja, nije u DNK 'Vogue-a Italia'. Zbog toga smo zaboravili na svoj prvobitni projekat i krenuli smo ispočetka. Odluka da prvi put u našoj istoriji štampamo potpuno belu naslovnu stranu nije doneta jer nam nedostaje slika - upravo suprotno. Odabrali smo je jer bela boja simboliše brojne stvari u isto vreme", poručio je urednički kolegijum predvođen glavnim urednikom Emanueleom Farnetijem.

Oni su pokrenuli još jednu interesantnu inicijativu - okupili su preko 40 umetnika iz celog sveta koji su iz svojih domova pokazali na kreativan način kako vide novi svet i ono kroz šta prolazimo.

Takođe, potanko su obrazložili zašto su se odlučili baš za belu boju.

"Belo je pre svega poštovanje. Belo je novo rođenje, svetlost nakon tame, zbir svih boja. Bela je boja uniforme koju nose oni koji su svoj život stavili na prvu liniju kako bi spasili naše. Predstavlja prostor i vreme za razmišljanje, kao i za ćutanje. Belo je za one koji ovo prazno vreme i prostor ispunjavaju idejama, razmišljanjima, pričama, stihovima, muzikom i brigom za druge. Bela nas podseća na vreme nakon krize 1929. godine kad je ova besprekorna boja preovladavala na odeći kao izraz čistoće u sadašnjosti i nade u budućnosti. I iznad svega, belo nije predaja, već prazan list koji čeka da bude ispisan, naslovna stranica nove priče koja upravo treba da otpočne", zaključili su u Vogu.

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“In times like this, we felt that a silent cover would speak louder than any word or image. It’s a universal message of purity, strength, respect, and hope. Yet behind the silence of this cover, a very lively and personal issue of Vogue Italia comes to life. More than 40 artists and friends welcomed the challenge to contribute from their own quarantines. We personally asked each artist to “stay true to the constraints that we are all sharing in these difficult times, creating simple, honest images”, and to depict the fashion “in a way that most reflects their personal moment, with nothing else in mind.” It’s fair to say that the resulting images depict the widest range of emotions, that seen together create a long distance community effort that becomes an important visual document of the times we are living. Ultimately, it’s an expression of what Emanuele and I believe Vogue Italia should aim to: talking about the world through fashion.” @FerdinandoVerderi. #FarAwaySoClose #imagine #WhiteCanvas --- Editor in chief @EFarneti Creative director @FerdinandoVerderi Artwork @FerdinandoVerderi for Vogue Italia

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Ovo je arhivirana verzija originalne stranice. Izvinjavamo se ukoliko, usled tehničkih ograničenja, stranica i njen sadržaj ne odgovaraju originalnoj verziji.

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